Twenty years ago, Binod Chaudhary, a businessman based in Kathmandu, traveled to Thailand with a proposal. He wanted to work with Thai Preserved Food, which produced a type of quick noodles called ‘WaiWai’, to bring the delicacy to Nepal, not by importing it, but by making it in Nepal.
A few weeks later, the executive director of the Thai noodle maker arrived in Kathmandu to look for hope of producing Wai Wai in Nepal. After spending some time in Kathmandu, the MD came to a conclusion. He said it would not be possible to establish a production facility in Nepal as such a plant would produce 30,000 packets of Wai Wai on a working day, and it was very unlikely that the noodles could be sold in large quantities in a small market like Nepal. But Binod Chaudhary refused to answer. After seeing how hungry Nepalis were for fast noodles, he told Thai Food that he would face market risk. Eventually, Thai Foods agreed, and a plant was established in Bainsepati, Lalitpur. It took only a few years for Thai Food to realize that Binod Chaudhary’s figures were correct. Within a few years, Chaudhary’s company established four more plants in Nawalparasi; another plant in Bardia. Now there are 32 countries that WaiWai is being sold.
Now, Binod Chaudhary wanted to invest his business all over the world but he wants his business headquarter to be in Nepal. At any cost and situation he is going to expand his business giving Nepal as first priority to invest. Recently Binod Chaudhary posted a video in Facebook with a caption, If Nestle can come to Nepal and make Maggie, why shouldn’t Binod Chaudhary bring WaiWai to every house in the world? If Marriott and Taj flags are flown here, why not to wave Nepali flag at Nepali’s Taj Hotel in Dubai? So, he is planning to take WaiWai to the world. His great vision has turned into reality.
Facebook post: https://www.facebook.com/watch/?v=778752459694238